Your voice, on your best day.
I’m Carl Bradford, an executive ghostwriter for hiring and recruiting leaders.
A recruiter’s experience. A ghostwriter’s craft.
Articles, LinkedIn posts, newsletters and recruiting messages, written in your voice by someone who’s spent 50+ years in recruiting.
Complimentary.
No obligation.
No sales pitch.
Words Matter
In recruiting, they’re most of the job.
Recruiting runs on words. A job post. A message to a candidate you’d love to hire. A LinkedIn article that tells the market what you know.
Too many of those words could describe anyone. Any firm, any recruiter, any company.
And when your words could belong to anyone, readers give you the attention they’d give anyone. That’s not much.
That's why ghostwriters exist.
You’re busy leading. The words still need to sound like the person who’s been in the room.
Someone Worth Knowing
Someone Worth Knowing, or SWK. Being worth knowing and being known are two different things.
You may have 20 years of judgment the right people have never heard about. That gap costs you referrals, clients, speaking invitations and the next opportunity you didn't know existed.
The same goes for companies. A great firm that sounds like every other firm gets compared on price.
My job is to close that gap, in your words.
A Partner, Not a Coach
We start with a question I've refined over 50 years: What happened because you were there?
Your answer, and the conversation that follows, shows what you should be known for. Then I write it in your voice.
You approve every word. Your name goes on it. Readers hear you, on your best day.
I take on two or three ghostwriting clients at a time, so you're never handed off to a junior writer.
What I Write
LinkedIn articles and posts
Newsletters
White papers and long-form pieces
Marketing-style job posts and recruiting messages
That last one surprises people. It shouldn't.
I've coached recruiters for decades to write every job post as if only one person will read it. That one person is usually the one you want.
Who I Work With
Executive search and recruiting firm owners
Talent acquisition and hiring leaders
Recruiting technology founders and executives
Agencies that need a writer who knows recruiting
Why a Recruiter Makes a Better Ghostwriter
50+ YEARS
Recruiting & hiring experience
29 YEARS
Coaching & evaluating recruiters
2,000+
In-house recruiters personally coached & evaluated
I started in HR in 1967 and founded Bradford Consulting in 1992. I created Achievement-based Hiring™.
What that means for you: I already speak the language. You won't spend the first month teaching your ghostwriter what a req is.
Better Than People Know?
A short conversation costs nothing. You'll leave knowing whether I'm the right writer for you, and probably with a sharper sense of what you should be known for.
And if we don't end up working together, we've still met another person in the recruiting world. That's not a bad outcome either.
Complimentary.
No obligation.
No sales pitch.